Genre Marketing Manager - NSO, Fortas, & New Music

About The Kennedy Center

“I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy

The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra. 

At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. 

Mission Statement: As America's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across the United States and around the world, connecting the greatest living artists with audiences of every stripe, no matter their background. We welcome all Americans and creators and visitors from across the globe to discover, experience, learn about, be inspired by, and engage with the arts.

Why Join Us

We offer a total rewards package to all full-time employees to include: 

• Staff offers for discount tickets
• Retirement plan with organization matching (after 1 year of employment)
• Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
• Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
• Annual Leave, Sick Leave, and Personal Days available immediately upon hire
• 11 paid holidays per year 
• Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA
• We like to have fun! Check out the Kennedy Center National Dance Day 2024 staff video!

Pay Details

The Kennedy Center strives to design equitable compensation programs. The projected salary range for this position is $75,000 - $85,000, commensurate with experience, and includes a comprehensive benefits package. This is the targeted range of possible compensation for this role at the time of posting. This range may be modified in the future. Base pay within the range is ultimately determined by a candidate’s skills, expertise, and experience as it relates to the position qualifications and responsibilities.

Job Description

Leads marketing strategy, planning, and execution to achieve visitation and earned revenue goals for Kennedy Center programming, with an emphasis on the National Symphony Orchestra (NSO), Fortas Chamber Music series, and New Music initiatives. Key responsibilities include audience development, advertising, revenue forecasting, pricing, promotions, CRM, data analysis, reporting, and collaboration with NSO stakeholders. The Genre Marketing Manager ensures marketing plans align with stakeholders, uses patron insights to craft strategy and messaging, and drives patron engagement, satisfaction, and loyalty within budget. 

Collaborates closely with the staff of the National Symphony Orchestra.  The Marketing Manager plays a pivotal role in growing and maintaining audiences by continuously refining patron pipeline plans and actively engaging with the NSO staff and the NSO board of trustees. This position reports to the Director of Marketing.

Key Responsibilities

• Strategic Marketing Oversight: Leads marketing strategy, planning and execution to achieve visitation and earned revenue goals for Kennedy Center programming, with an emphasis on National Symphony Orchestra, Fortas Chamber Music series, and New Music initiatives. (this permeates every responsibility)
• Advertising Campaign Management: Lead implementation of advertising campaigns and initiatives including developing agency briefings and content strategy for digital advertising, paid media, social media, CRM, direct mail, and promotions.
• Supervision and Coordination: Provide guidance and supervision to Assistant Marketing Manager and/or Marketing Coordinator.
• Dynamic Pricing & Promotions: Implement dynamic pricing strategies and promotions based on analysis of sale cycles to encourage incremental revenue generation and increased venue utilization.
• Revenue Projections: Analyze market trends and sales data to set pricing and predict revenue and capacity utilization expectations.
• Audience Research and Analysis: In collaboration with Marketing Analytics Manager, administer audience research programs, review and analyze findings, prepare comprehensive reports, and make informed recommendations based on the results to enhance marketing strategies.
• NSO Board Involvement: Manage the Audience Development Committee of the NSO board of trustees, actively engaging in discussions and initiatives aimed at fostering audience growth and development. Regularly present marketing updates in board meetings, ensuring alignment of marketing efforts with the board's strategic vision.
• Technology Utilization: Utilize Tessitura, Tessitura Analytics, Revenue Management Application (RMA/Vivian), and GA4 for effective patron segmentation for management of email, direct mail, and telemarketing lists, as well as managing list exchanges.
• Other duties as assigned.

Key Qualifications

• Bachelor’s degree preferred (relevant work experience will be considered)
• Must have at least four years professional experience in sales, marketing or performing arts management.

• Must be comfortable working in a fast-paced team environment. 

• Must possess strong selling skills and have the ability to produce effective oral and written communications

• Advance capabilities with standard personal computing programs and a working knowledge of Tessitura required.

• Candidate must be local or willing to relocate to the DMV area. Relocation assistance is not provided. 
• Candidate must be willing to work onsite.